Tag Archives: interviews

An Interview with Marc Schuster

What inspired you to write The Singular Exploits of Wonder Mom and Super Girl?

I was working on a paper in graduate school when I started reading a pair of books called The Steel Drug and Cocaine Changes. As the titles suggest, they were about cocaine, and they included case studies of people who had used and abused cocaine. Some of them were very compelling, but due to the nature of the books, the stories were also very fragmentary. With The Singular Exploits of Wonder Mom and Party Girl I wanted to flesh out some of the details in a fictionalized forum, to try to come up with a more fully imagined version of the scraps I had read and started to piece together.

Tell us about your blog, Small Press Reviews, and the appeal of reviewing the works of small presses.

I started Small Press Reviews in November of 2007 after sitting in on a discussion of small presses at a local writers’ conference. One of the speakers was an author named Curtis Smith. I bought his book The Species Crown and loved it. Between his talk and the book, I was sold on small presses. Part of the appeal is that I feel like small press readers and writers share a strong sense of community. I had lunch with a small press author named Christian TeBordo a few weeks ago, and though we’d never really met before—aside from running into each other once or twice when we both taught at Temple University—we found that we shared a common language, so to speak, as we dropped names of small presses we really admire like Featherproof and Atticus Books, as well as small press books we both enjoyed like The Universe in Miniature in Miniature by Patrick Somerville. Being part of the small press scene is a little bit like belonging to an exclusive club, but one that’s—ironically, I guess—open to anyone who’s interested in joining. All you need to do is read a few books and join the conversation.

What’s the premise of Don DeLillo, Jean Baudrillard, and the Consumer Conundrum? What is the “Consumer Conundrum” and how is it reflected in the works of DeLillo, an American novelist, and Baudrillard, a French social theorist?

The book basically looks at the problem of consumerism in the western world. Early in his career, Jean Baudrillard wrote a book called The System of Objects in which he argued that humans have surrounded themselves with commodities which no longer serve any real purpose other than to signal status. This observation in itself is nothing new, but Baudrillard’s argument was that by surrounding ourselves with objects, we’ve taken on the status of objects ourselves—that our sense of self-worth is bound up in the constellations of objects we arrange around ourselves as signs of value. This is a bit of an oversimplification of his argument, but the conundrum I talk about in the book is that of figuring out how to overcome the inertia of commodification, how to stop being objects and, instead, become subjects, become human again. Baudrillard offered a lot of commentary on this predicament over the course of his career and eventually decided that it really couldn’t be done. Don DeLillo, on the other hand offers a more hopeful view of our species’ potential to regain its humanity—through art, though language, through doubting the logic of accumulation that surrounds us. It’s been a long time since I wrote that book. I’m a little fuzzy on the details.

Is there a link between capitalism’s need for gain (profits, acquisition, expansion, accumulation) and an addict’s need for increased dosages just “to maintain”?  (“Wonder Mom” seemed to touch on this indirectly, albeit from the perspective of a Drug Morality Tale.  Audrey’s inevitable crash late in the novel and the global economic cataclysm aren’t too dissimilar.  Or am I reading too much into it?)

No, you’re not reading too much into at all! In fact, a part of me always hoped that readers would draw a similar parallel. Look at the publishing industry, for example. John B. Thompson wrote a book a couple of years ago called Merchants of Culture, and in it he talks about the publishing industry’s need to make 10% more money in any given year than they did in the previous year. That’s why you always see a glut of crappy, gimmicky books just before the holiday season. The publishers are gambling that people who don’t generally read might buy these books as gifts, that they’ll be good for a laugh or will look good on a shelf in someone’s house somewhere. Yet another reason, I suppose, to favor small presses over big conglomerates. The same thing, as you note, happens to Audrey as she continues to fall deeper and deeper into her addiction. She’s hollowing out her soul as she strives for that extra 10% that will help her keep her head above water, at least until she needs her next hit. I always had consumerism in mind when I was working on that book.

Between your novels, your blog, and your teaching, what’s your work schedule like?  Do you ever feel like one area is being neglected while you tend to another?

Hah! Yes! All the time! I teach five courses with an average enrollment of about twenty students each. On any given weekend, I’m grading between forty and sixty papers. I love teaching, but that much grading really takes a toll. Needless to say, I don’t get much time for writing during the school year, but I do try to squeeze it in here and there. On one hand, I wish I had more time to write, but I also wouldn’t want to give up teaching. Not just because of the steady paycheck and benefits, but because I really feel like I come alive in front of a classroom—sharing ideas with students, helping them learn to express their ideas and participate in the wider dialogue not just of academia but of culture at large. Even so, I frequently wish I had more time to write. And blogging? I liken it to punk rock. When I’m working on a novel or an essay or a short story, I’m obsessing over craft and getting the content and form of the piece just right, like Brian Wilson taking months to record “Good Vibrations.” But with blogging, it’s more like the Ramones recording their first album in a day. Get it done, and get it out there. Share it with the world, warts and all.

What projects are you working on these days?

My second novel comes out in May. It’s called The Grievers. I should be getting galley copies this week, so I’ll be proofreading and making notes for any minor changes I want to make before it goes to print. Otherwise, I’m mainly gathering scraps in a notebook and hoping they eventually coalesce into something somewhere down the line.

Who are your favorite authors (novelists and/or academics)?

I like anyone who bridges the gap between “ivory tower” academic discourse and a more down to earth yet intelligent public discourse. There’s a lot in the news lately about the hollowing out of the middle class. I think there’s also been a gutting of the ability to have an intelligent conversation in the United States. At one end, there are academics who speak and write in impenetrable and, frankly, boring prose, and at the other end there’s the bombast and vitriol of the shouting heads on TV and radio, not to mention the histrionics of anyone involved in reality TV. It’s tough for regular people like you and me to have a thoughtful, intelligent, public conversation about the arts or culture or even politics anymore, but it is possible. Authors like Jonathan Lethem and Steve Almond do it in their nonfiction, and a lot of bloggers are doing it, too. Anyone who raises the bar on public discourse is okay in my book.

But if you’re looking for names, I love pretty much everything by Kurt Vonnegut. I was also on a George Saunders kick for a while, hot on the heels of a Chuck Palahniuk kick, a Neil Gaiman kick, and my perennial Philip K. Dick kick. Over the summer, I read Chistopher Moore’s Fool and told all of my friends to read it. More recently, I’ve been reading a lot of short stories. Robin Black’s If I Loved You, I Would Tell You This is amazing, and I really enjoyed Steve Almond’s God Bless America. I also liked Don DeLillo’s The Angel Esmerelda. If I’m not teaching or writing, I’m reading.

An Interview with Lisa Flowers, Founder of Vulgar Marsala Press

Can you explain why you named your press Vulgar Marsala?

We’re named for an image in DH Lawrence’s “Medlars and Sorb Apples”, from his seminal/groundbreaking collection “Birds, Beasts, and Flowers”.  I toyed with an assortment of names that encompassed a lot of literary and mythological and film references, etc, but ultimately this one stuck…more intuitively/impulsively than intellectually.  It’s an eye-catching name…maybe an amusingly misleading one, until you know what its axe is (some have even assumed it’s some kind of sex publication /site, what with the word “vulgar”).

What attracted you to the work of Chad Faries?

I’ve described his work as a trip through Disney through the eyes of Woody Guthrie through the eyes of Ezra Pound, like an ever-overlapping pair of bifocals … that pretty much sums it up!  The Book of Knowledge is an utterly brilliant concept.  Chad’s a distinctly American poet, in the Paterson sense, and a great chronicler of adolescence, of love, of heartbreak, of the landscape and how it shapes nostalgia.  His work’s witty, playful, profound, ingenious, and unexpected.

What is the creative mission of Vulgar Marsala?

Championing the work of unknown or little known artists is our highest priority … and will remain that way, whatever success we may or may not achieve … but aside from that, it’s pretty simple: we’re out to publish the most original and groundbreaking work we can.  I don’t mean simply “solid” “or good work, I mean stunningly visual and cinematically arresting work.  We have tendencies we like to encourage because you don’t much see them being encouraged: epic poetry of the Miltonesque form is like that … most journals, excepting the American Poetry Review and a handful of others, are not big on longer work … it’s often treated as a deal breaker.  Crucially, too, film for me is a passion almost equal to poetry, so I want the work we publish to be in glorious black and white and Technicolor … just as the site says.  We want work you can see, that you can splash around in, that you can reach through the screen and put your hands on … and maybe draw them back into realtime covered with exotic pollen or green slime … whatever.  It’s been said by so many artists over the years that in art that achieves its purpose, there needn’t be any distinction between mediums … cinema, visual art, music, poetry: all one, like a synesthesian Nabokov thing.  There’s this quote by the filmmaker Andrezj Zulawski … I can’t remember specifics, but it has to do with the definition of art … actual art … being no art.  It sounds pretentious and empty at first, but it’s actually trickily exact.  A true thing achieves itself both through and independent of form.  It has to be able to stand on its own no matter what.  We would seek to adhere to that philosophy … as we do to the adage about the first rule of anything being never to bore your readers/audience, etc.  To sum it up in a crude nutshell, I guess we simply want to publish stuff that doesn’t bore us.  We approach things from the POV of a child’s attention span … rather.

Why did you become a publisher?

See above.  Too, as a poet, I wanted an outlet for my own work.  And I want other writers I believe in to have an outlet for theirs.

Where do you see Vulgar Marsala five years from now?

Infinitely more evolved than it is now, certainly.  A relocation to NYC/Brooklyn is going to help immensely.  If we can get rolling along with some funding, and establish ourselves in a community honored through the ages for being one of the world’s most coveted homes for artists … in a city I love deeply and that has been incredibly responsive … I’m confident we can blossom into a humble if hopefully well regarded little outfit.

In what ways are you making Vulgar Marsala a financially viable entity?

Haha … well, uh, here’s where it gets tricky.  We’re essentially seeking to make it a viable financial entity by way of grants and the like.  Support is certainly not going to come from book sales.  All our expenses are out of pocket right now.  That’s why we’re “slow as the world” to quote Plath … though not also very patient, to paraphrase her.  But help is out there; you’ve just got to deliver something that’s worthy of it in the eyes of [grant] committees (etc) and individuals who might hopefully share your tastes.

Name some of your favorite authors and why you read them.

This could go on forever.  Roethke, certainly.  The great religious poets: Milton, Donne.  Epic poets like Hart Crane.  The godhead that’s Emily Dickinson … all of them present unique takes on interpretations of immortality.  Roethke, in particular, is one of the great poets of reincarnation, especially in Praise to the End! and the like.  Whitman has an exhaustible love for life and can show us how to live without fear; when I read him, I’m not afraid to die, which is something I can’t say for any other poet.  I like life-affirming work, even … and often especially … when it’s simultaneously nightmarish, and ingenuity and metaphorical wizardry win over the nightmare; poetry of ecstasy and joy, especially when it’s subverted into the bizarre.  Ditto for eroticism obscured in the ornate.  Obviously Lawrence in the aforementioned Birds/Beasts era, and Ted Hughes … who owes a great deal of his nature poetry to Lawrence.  Plath, of course.  Poets like James Wright can show us everything we could ever hope to know about beauty and sadness and loss.  At the same time, I don’t think doom ever need be unmitigated, and almost anything can be presented with humor, if the author is skillful enough.  I’m leaving a lot of people out, and I’ll kick myself for it, but that’s the jist.  Robert Graves, Anna Akhmatova, Rilke…etc.  John Ashbery is a huge influence on me personally; his labyrinths are endless, and he’s not afraid to go anywhere.  Figures like Henry Darger and his Vivian Girls chronicles can show us how to take a hazardous and technically unexplainable journey into the outer stratosphere.  Speaking of that, epics like Baum’s Oz series, etc … the most formative books of my life have been works of children’s literature … and adult literature masquerading as children’s literature, like the unabridged Grimms. Quantum physics: books like Brian Greene’s The Fabric of the Cosmos and The Elegant Universe have been as influential on my writing as any poet or novelist’s.

Speaking of novelists: Djuna Barnes’ Nightwood, which presents a dazzling picture of a rouged, pendant curled drag queen sitting up in bed amongst hidden chamber pots and discoursing on Rome burning through the night.  Alexander Theroux’s masterpiece Darconville’s Cat (one of Nightwood‘s lovers, along with Tristram Shandy) which presents a pitch-perfect satire and a brilliant range of poetry, children’s fiction, philosophy, and homicidal wrath.  Nabokov, as ever…Ada, which I mentioned, Speak, Memory, Pale Fire

What kind of editorial relationship do you have with authors?

A very open and unassuming one.  I trust them to edit their own work, though of course I proof everything obsessively.  Editing is a joint effort with a press this small, and I wouldn’t want it any other way, because I like to have complete control over my work and so do the authors/most writers.  But the more eyes the better.  You can never have too many proofreaders, no matter how good you are.

What challenges do you face as a small press?  What advantages do you have versus a larger mainstream press?

The main challenge is having zero initial resources.  With big … or even respectably established presses … you get your books designed and printed for you; you get your readings arranged by your publisher, you automatically make valuable connections … and friends … in the publishing world by way of association; you automatically get reviews…good or bad, etc.  We’ve gotta do all that ourselves.  This is a project of 24/7 hustling, and it’s from the ground up.  We have no agents, and we have no clout.  Of course, the same is basically true of every press (to a greater or lesser extent) that has gone on to become something: everyone needs to start somewhere.  It’s a learning experience.

How do you make your small press stand out in the crowded field of publishing?

By the originality of the work, ideally, in tandem with getting it out there. Scheduling readings, soliciting reviews.  But it’s got to be about giving someone something different and unexpected to look at, in terms of (again) the ingenuity of the work as a whole.  Anything else is false, just a publicity stunt.  And I love publicity stunts, theoretically … rock out with your cock out.  That’s how things get noticed/done.  But the intention and dedication have to be pure and virtuous and steadfast.  It’s just a matter of a lot of hard work.  And I can’t emphasize enough the importance of one’s fellows in promotion, etc.  Artists have to help each other, whether it’s “sharing” on Facebook or writing a review or making introductions …. nothing, no matter how run-of-the-mill, is inconsequential.  We can’t…and more importantly, shouldn’t … do it without each other.  I don’t believe in competition.  Actually, I find the whole notion of it to be offensive … you can be ambitious and driven without being competitive.  This is a community effort that should entail equal give and take.

Visit Vulgar Marsala Press at www.vulgarmarsalapress.com

and Lisa A Flowers’ blog at http://lisaaflowers.blogspot.com/

Interview with Martin Shepard, co-founder of the Permanent Press

The Permanent Press is a small publisher based in Sag Harbor, New York.  With high standards and a small staff, the Permanent Press possesses both the longevity and critical acclaim usually associated with larger publishers.  Martin and Judy Shepard approach the business of publishing with small print runs and putting out only a dozen new titles every year.  Unlike the mainstream conglomerates, the Permanent Press is more of an artisan than an agent of mass production.

Martin Shepard, co-founder of the Permanent Press

I had the opportunity to ask Martin Shepard, co-founder of Permanent Press, some questions about the book publishing business, genre, marketing, and cultivating relationships with emerging writers.

How did Permanent Press come about?  Did you do anything prior to becoming a publisher?

I had written 10 books (nine non-fiction and one novel), when one of my memoirs, A Psychiatrist’s Head (published by Peter Wyden and long out of print) drew a lot of fire from the New York State Medical Authorities.  It was an erotic memoir and the State accused me of either “holding the profession up to ridicule” or “violating the Hippocratic oath,” either of which would be grounds for revoking my medical license.  I thought both charges were ridiculous and “hypocritical,” and challenged the charges as a violation of free speech.  And I thought I could get the memoir republished in view of the notoriety these charges brought.  But when my other former publishers (Dell, Putnam, Crown, Penthouse) declined to do so, my wife Judith and I decided to set up our own imprint and republished it with a different title: Memoirs of a Defrocked Psychoanalyst. This was 31 years ago.  Before I became a writer, I practiced psychiatry, then designed and built homes in the Hamptons.  I was also a political activist, an anti-war democrat who set up the first Dump-Johnson organization in protest of the Vietnam War, called Citizens for Kennedy/Fulbright.

What is the relationship between Permanent Press and Second Chance Press?

Not content with one imprint we soon set up a second, Second Chance Press, dedicated to bringing back worthwhile books that were at least 20 years out-of-print.  We sent a letter to the Author’s Guild about it which was picked up by Thomas Lask who had a column in the New York Times Book Review entitled “End Pages.”  He wrote about this and we were sent 600 books, selected a half dozen to start, and were off and running.  In the last dozen or more years, all our books are original and come out under The Permanent Press imprint.

After reading six of your books, many could be classified as genre pieces (thrillers, mysteries, etc.).  How does Permanent Press approach genre, especially in terms of differentiating it from “mainstream fare”?

We never think about “genre” per se, and are just looking for artful writing in any category.  “Mainstream fare” indicates lowest common denominator, and we are looking for books that are valued for their writing, for “highstream fare.”

How do you cultivate relationships with your authors?

As a writer turned publisher I’m very sensitive to what a writer wants: a publisher who is instantly available, will always answer the phone and return calls, pay advances and royalties on time, invites the author to have input into cover design and flap copy, and makes clear what we can and can’t do.  We’ve formed many deep and lasting friendships with people we’ve published over the years and this is a very rewarding experience.  We think of the publishing process as a collaborative experience–a communal experience in many ways.

How do you market your books?  What makes Permanent Press different?

After a few years being distributed by others, we converted a barn on our property into a warehouse and began doing our own distribution.  We rarely let a book go out-of-print, believing if it was good enough to publish; it should be available as long as we live.  So while we usually only do a book a month, we have over 350 backlisted titles.  This is unique.  Also unique is that 98% of what we do is fiction.  As far as marketing is concerned we rely on reviews from Publishers Weekly, Kirkus , Booklist and Library Journal for sales, along with any print reviews (newspaper and magazine) that are still actively doing this.  For the past three years we’ve been very involved with bloggers who share an interest in quality fiction, which has been very helpful in spreading-the-word, which is all one can ask for.  We also have about 20 writers who get advance copies of everything we do for a fee of $90 a year.  We call this our “Word-of Mouth Club,” make no profit on this, but it does establish a community of writers helping fellow writers by telling others about novels they enjoy.

How has Permanent Press survived the ups and downs of the economy?  Are there lessons to be learned?  With large conglomerates cutting staff and going for the easy cash-in books, do small and indie presses have an advantage when it comes to earning reader loyalty?

What we do is sufficiently unique that we have actually thrived while the conglomerates continue to lose money.  Since 2007 we’ve had double-digit increases in book sales yearly and over the past three years, income from book sales alone is up 107%. It’s been very helpful in that the conglomerates are constantly looking for “Big Book,” while we are only looking for fiction that engages us.  We don’t need to hear the opinions of marketing or sales people as to what will sell.  Also, the six major corporate publishers who, through their more than 100 imprints, cover over 90% of the market, have increasingly decided that they are not interested in taking quality fiction by relatively unknown writers, so that writers and agents increasingly turn to us.  We’re happy if we can sell 1,500 copies or more.  That covers our costs.  The “biggies” won’t consider any submission where their marketing people can’t project sales of 10,000 copies minimally.  We currently receive over 5,000 queries and submission a year, so we have a lot to choose from–including authors who come back to us again and again.

Many of your books are small works.  Are there any plans or ambitions to produce larger works (say, over 450 pages) or have special features (slipcases, etc.)?

Ideally, we publish novels that range from 160 to 320 plus pages.  Since our print runs are relatively small, taking on a book of 400 pages is unlikely as the cost per copy of producing it is so high that we’d have to price it so highly that there would not be many sales for it.  Same goes for slip cases.  We try to do attractive covers but don’t want to enter the world of these very “artfully produced” and expensive books, believing that the most important thing is producing books where language, plot, mood, and style make the greatest impact of all.